References |
Sika Germany LLC
Motivation and teambuilding were centered in the
conference for the sales team, where 240 participants
were expected to experience a common weekend to
strengthen the team spirit and leave a long lasting
impression. The meeting point was the Maritim
Hotel in Bad Wildungen, Germany. The initial phase
was a funny cocktail workshop in which professionals
got the cocktail business across to the participants.
The European Champion in show bar keeping taught
the guests how to stir, shake and mix. Taking
part in the demonstration and imitating recipes
was the thing, but only the team with the best
individual creation became cocktail champion.
Innovative modules enriched the contents of the
conference. A game show enabled complex topics
to be communicated in a playful way. Later on
a huge creative potential was discovered when
the participants produced their own video clips
developing ideas for a new image campaign. Everything
was performed by Sika employees – screenwriters,
directors, actors and cameramen. The amateur film
crews then were very curious about the Oscar Night
and the handing over of the coveted Sika Award. |
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